An eight-month SEO and GEO campaign grew clicks 118%, impressions 92%, ranking keywords from 410 to 890, and qualified enquiries 57%.
Organic Clicks
Ranking Keywords
Qualified Organic Enquiries
Within eight months, organic clicks increased by 118%, search impressions grew by 92%, and ranking keywords expanded from 410 to 890. Qualified organic enquiries increased by 57%, following a coordinated strategy covering technical SEO, content optimisation, local visibility, relevant link acquisition, and AI search content improvements.
This anonymized Cross-Industry campaign applied Comprehensive SEO and GEO for Organic and AI search, with a reported timeframe of 8 months.
The business wanted growth across every part of search at once: traditional rankings, local visibility, and AI search, all leading to qualified enquiries.
Technical foundations were addressed so the site could be crawled and indexed reliably.
Content was optimised for search intent, and local visibility was improved alongside it.
Links were acquired from relevant websites to build authority.
Content was improved so AI search tools could understand and use it.
| Metric | Reported result |
|---|---|
| Organic clicks | +118% |
| Search impressions | +92% |
| Ranking keywords | 410 → 890 |
| Qualified organic enquiries | +57% |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other cross-industry businesses considering Comprehensive SEO and GEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about AI SEO and GEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 8 months. Within eight months, organic clicks increased by 118%, search impressions grew by 92%, and ranking keywords expanded from 410 to 890.
Organic Clicks: +118%; Ranking Keywords: 410 to 890; Qualified Organic Enquiries: +57%. Qualified organic enquiries increased by 57%, following a coordinated strategy covering technical SEO, content optimisation, local visibility, relevant link acquisition, and AI search content improvements.
Technical foundations were addressed so the site could be crawled and indexed reliably. Content was optimised for search intent, and local visibility was improved alongside it. Links were acquired from relevant websites to build authority. Content was improved so AI search tools could understand and use it.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
Cross-Industry · AI Search Visibility and GEO
18 Priority Pages Improved | 18 Documented AI Citations or Mentions
Education · International SEO
+91% Organic Clicks | +76% Search Impressions
Construction · Local SEO
+84% Organic Clicks | 18 First-Page Keywords
By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.