See how an education website grew organic clicks 91% and ranking keywords from 180 to 342 across Google.lk, Google.com.au, and Google.co.nz.
Organic Clicks
Search Impressions
Ranking Keywords
Within six months, organic clicks increased by 91%, from 350 to 669 in the measured three-month comparison. Search impressions grew by 76%, from 3,820 to 6,720, while ranking keywords increased from 180 to 342. The website improved its visibility across Google.lk, Google.com.au, and Google.co.nz.
This anonymized Education campaign applied International SEO for Google.lk, Google.com.au, Google.co.nz, with a reported timeframe of 6 months.
The education website needed to reach prospective students searching from more than one country. The goal was to grow qualified visibility on Google.lk, Google.com.au, and Google.co.nz at the same time, rather than in a single local market.
Search performance was reviewed separately for Sri Lanka, Australia, and New Zealand, because the same course or study topic can be searched differently in each country.
Pages were aligned with the queries students use in each target market, which is reflected in ranking keywords growing from 180 to 342.
Progress was measured with a like-for-like three-month comparison of organic clicks and search impressions, so seasonal swings were not mistaken for SEO growth.
| Metric | Reported result |
|---|---|
| Organic clicks (3-month comparison) | 350 → 669 (+91%) |
| Search impressions | 3,820 → 6,720 (+76%) |
| Ranking keywords | 180 → 342 |
| Markets | Google.lk, Google.com.au, Google.co.nz |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other education businesses considering International SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 6 months. Within six months, organic clicks increased by 91%, from 350 to 669 in the measured three-month comparison.
Organic Clicks: +91%; Search Impressions: +76%; Ranking Keywords: 180 to 342. Search impressions grew by 76%, from 3,820 to 6,720, while ranking keywords increased from 180 to 342. The website improved its visibility across Google.lk, Google.com.au, and Google.co.nz.
Search performance was reviewed separately for Sri Lanka, Australia, and New Zealand, because the same course or study topic can be searched differently in each country. Pages were aligned with the queries students use in each target market, which is reflected in ranking keywords growing from 180 to 342. Progress was measured with a like-for-like three-month comparison of organic clicks and search impressions, so seasonal swings were not mistaken for SEO growth.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.