Over six months, an online retailer grew organic clicks 112%, product-page visits 96%, and organic revenue 41%.
Organic Clicks
Commercial Keywords
Organic Revenue
Over six months, organic clicks increased by 112%, and commercial keyword rankings expanded from 240 to 510. Organic product-page visits grew by 96%, while organic revenue increased by 41% during the reporting period.
This anonymized Online Retail campaign applied eCommerce SEO for Organic search, with a reported timeframe of 6 months.
The online retailer needed organic search to drive sales, not only visits. The campaign focused on commercial keywords and the product pages that convert.
Category and product pages were aligned with buying-intent searches, and commercial keyword rankings grew from 240 to 510.
Product pages were treated as the main landing pages for organic search, and organic product-page visits grew by 96%.
Organic revenue was tracked through the reporting period so the effect of SEO could be read in sales terms, not just traffic.
| Metric | Reported result |
|---|---|
| Organic clicks | +112% |
| Commercial keyword rankings | 240 → 510 |
| Organic product-page visits | +96% |
| Organic revenue | +41% |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other online retail businesses considering eCommerce SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about eCommerce SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 6 months. Over six months, organic clicks increased by 112%, and commercial keyword rankings expanded from 240 to 510.
Organic Clicks: +112%; Commercial Keywords: 240 to 510; Organic Revenue: +41%. Organic product-page visits grew by 96%, while organic revenue increased by 41% during the reporting period.
Category and product pages were aligned with buying-intent searches, and commercial keyword rankings grew from 240 to 510. Product pages were treated as the main landing pages for organic search, and organic product-page visits grew by 96%. Organic revenue was tracked through the reporting period so the effect of SEO could be read in sales terms, not just traffic.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.