A six-month law firm SEO campaign increased organic clicks 62%, improved 19 practice-area keywords, and grew qualified enquiries 35%.
Organic Clicks
Practice-Area Keywords Improved
Qualified Organic Enquiries
Within six months, organic clicks increased by 62%, and the website achieved improved rankings for 19 practice-area keywords. Qualified enquiries from organic search increased by 35% during the campaign.
This anonymized Law Firm campaign applied Local SEO for Targeted local areas, with a reported timeframe of 6 months.
The law firm wanted more qualified enquiries for its practice areas from people searching locally for legal help.
Practice-area pages were aligned with local legal searches, improving rankings for 19 practice-area keywords.
Organic clicks were tracked as visibility improved and grew by 62%.
Enquiries were assessed for quality, and qualified organic enquiries rose by 35%.
| Metric | Reported result |
|---|---|
| Organic clicks | +62% |
| Practice-area keywords improved | 19 |
| Qualified organic enquiries | +35% |
| Timeframe | 6 months |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other law firm businesses considering Local SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about Local SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 6 months. Within six months, organic clicks increased by 62%, and the website achieved improved rankings for 19 practice-area keywords.
Organic Clicks: +62%; Practice-Area Keywords Improved: 19; Qualified Organic Enquiries: +35%. Qualified enquiries from organic search increased by 35% during the campaign.
Practice-area pages were aligned with local legal searches, improving rankings for 19 practice-area keywords. Organic clicks were tracked as visibility improved and grew by 62%. Enquiries were assessed for quality, and qualified organic enquiries rose by 35%.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
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