Within four months, restaurant Google Business Profile interactions increased 68%, organic clicks grew 57%, and 14 local keywords improved.
Google Business Profile Interactions
Organic Clicks
Targeted Keywords Improved
Within four months, Google Business Profile interactions increased by 68%. Organic clicks grew by 57%, and the website achieved improved rankings for 14 targeted restaurant and location-related keywords.
This anonymized Restaurant campaign applied Local SEO for Targeted local areas, with a reported timeframe of 4 months.
The restaurant needed to be found by nearby diners searching on Google Search and Maps. Its Google Business Profile and local keyword rankings were the main levers.
The restaurant's Google Business Profile was optimised, and profile interactions increased by 68%.
The website was aligned with restaurant and location searches, improving rankings for 14 targeted keywords.
Organic clicks to the website were tracked alongside the profile, and grew by 57%.
| Metric | Reported result |
|---|---|
| Google Business Profile interactions | +68% |
| Organic clicks | +57% |
| Targeted keywords improved | 14 |
| Timeframe | 4 months |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other restaurant businesses considering Local SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about Local SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 4 months. Within four months, Google Business Profile interactions increased by 68%.
Google Business Profile Interactions: +68%; Organic Clicks: +57%; Targeted Keywords Improved: 14. Organic clicks grew by 57%, and the website achieved improved rankings for 14 targeted restaurant and location-related keywords.
The restaurant's Google Business Profile was optimised, and profile interactions increased by 68%. The website was aligned with restaurant and location searches, improving rankings for 14 targeted keywords. Organic clicks to the website were tracked alongside the profile, and grew by 57%.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
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