A website migration achieved 96% redirect coverage. After three months of monitoring and fixes, organic clicks were 8% above baseline.
Successful Redirect Coverage
Organic Clicks vs. Baseline
Monitoring and Corrective Work
The migration achieved 96% successful redirect coverage across the mapped URLs. After three months of monitoring and corrective work, organic clicks increased by 8% compared with the pre-migration baseline, with priority landing pages retaining their search visibility.
This anonymized Website Migration campaign applied Website Migration SEO for Organic search, with a reported timeframe of 3 months of post-migration monitoring.
The website was moving to new URLs. The main risk was losing the search visibility the old pages had earned, so the goal was to protect traffic through the move.
Old URLs were mapped to their new equivalents, reaching 96% successful redirect coverage across the mapped URLs.
Priority landing pages were checked to confirm they kept their search visibility after launch.
Search performance was monitored for three months after the move, with corrective work applied as issues appeared.
| Metric | Reported result |
|---|---|
| Successful redirect coverage | 96% of mapped URLs |
| Organic clicks vs. pre-migration baseline | +8% |
| Monitoring and corrective work | 3 months |
| Priority landing pages | Search visibility retained |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other website migration businesses considering Website Migration SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about Technical SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 3 months of post-migration monitoring. The migration achieved 96% successful redirect coverage across the mapped URLs.
Successful Redirect Coverage: 96%; Organic Clicks vs. Baseline: +8%; Monitoring and Corrective Work: 3 months. After three months of monitoring and corrective work, organic clicks increased by 8% compared with the pre-migration baseline, with priority landing pages retaining their search visibility.
Old URLs were mapped to their new equivalents, reaching 96% successful redirect coverage across the mapped URLs. Priority landing pages were checked to confirm they kept their search visibility after launch. Search performance was monitored for three months after the move, with corrective work applied as issues appeared.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.