Within four months, Google Business Profile interactions increased 64%, profile website clicks grew 51%, and 17 local keywords improved.
Profile Interactions
Website Clicks from Profile
Targeted Local Keywords
Within four months, Google Business Profile interactions increased by 64%. Website clicks from the profile grew by 51%, and the business improved its visibility for 17 targeted local keywords.
This anonymized Local Business campaign applied Google Business Profile SEO for Targeted local area, with a reported timeframe of 4 months.
The local business needed its Google Business Profile to generate more actions from nearby searchers, including visits to its website.
The Google Business Profile was optimised, and profile interactions grew by 64%.
Clicks from the profile to the website were tracked and rose by 51%.
Visibility was tracked for 17 targeted local keywords, all of which improved.
| Metric | Reported result |
|---|---|
| Profile interactions | +64% |
| Website clicks from profile | +51% |
| Targeted local keywords improved | 17 |
| Timeframe | 4 months |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other local business businesses considering Google Business Profile SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about Google Maps and Business Profile SEO.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 4 months. Within four months, Google Business Profile interactions increased by 64%.
Profile Interactions: +64%; Website Clicks from Profile: +51%; Targeted Local Keywords: 17. Website clicks from the profile grew by 51%, and the business improved its visibility for 17 targeted local keywords.
The Google Business Profile was optimised, and profile interactions grew by 64%. Clicks from the profile to the website were tracked and rose by 51%. Visibility was tracked for 17 targeted local keywords, all of which improved.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.