Over eight months, a real estate website grew organic clicks 88%, keyword rankings from 190 to 405, and organic leads by 46%.
Organic Clicks
Ranking Keywords
Organic Lead Submissions
Over eight months, organic clicks increased by 88%, and ranking property-related keywords expanded from 190 to 405. Organic lead submissions grew by 46%, with improved visibility for property searches across targeted locations.
This anonymized Real Estate campaign applied Real Estate SEO for Targeted locations, with a reported timeframe of 8 months.
The real estate website needed to capture property searches across its target locations and turn them into lead submissions.
Pages were aligned with property-related searches, and ranking keywords grew from 190 to 405.
Visibility was built for property searches across each targeted location.
Organic lead submissions were tracked as the main outcome and grew by 46%.
| Metric | Reported result |
|---|---|
| Organic clicks | +88% |
| Property-related ranking keywords | 190 → 405 |
| Organic lead submissions | +46% |
| Timeframe | 8 months |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other real estate businesses considering Real Estate SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 8 months. Over eight months, organic clicks increased by 88%, and ranking property-related keywords expanded from 190 to 405.
Organic Clicks: +88%; Ranking Keywords: 190 to 405; Organic Lead Submissions: +46%. Organic lead submissions grew by 46%, with improved visibility for property searches across targeted locations.
Pages were aligned with property-related searches, and ranking keywords grew from 190 to 405. Visibility was built for property searches across each targeted location. Organic lead submissions were tracked as the main outcome and grew by 46%.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
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