Over seven months, a software company grew organic traffic 95%, ranking keywords from 320 to 610, and organic sign-ups by 48%.
Organic Traffic
Ranking Keywords
Organic Sign-ups
Over seven months, organic traffic increased by 95%, while ranking keywords grew from 320 to 610. Organic sign-ups increased by 48%, supported by improved product landing pages, commercial keyword targeting, and educational content.
This anonymized Software campaign applied SaaS SEO for Organic search, with a reported timeframe of 7 months.
The software company wanted organic search to bring in sign-ups. That meant ranking for commercial software queries as well as the educational searches buyers make earlier on.
Product landing pages were improved so they matched commercial search intent and gave visitors a clear path to sign up.
Commercial keywords were targeted alongside the product pages, and ranking keywords grew from 320 to 610.
Educational content was added to reach buyers earlier in their research and support the product pages.
Organic sign-ups were tracked as the main outcome and increased by 48%.
| Metric | Reported result |
|---|---|
| Organic traffic | +95% |
| Ranking keywords | 320 → 610 |
| Organic sign-ups | +48% |
| Timeframe | 7 months |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other software businesses considering SaaS SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 7 months. Over seven months, organic traffic increased by 95%, while ranking keywords grew from 320 to 610.
Organic Traffic: +95%; Ranking Keywords: 320 to 610; Organic Sign-ups: +48%. Organic sign-ups increased by 48%, supported by improved product landing pages, commercial keyword targeting, and educational content.
Product landing pages were improved so they matched commercial search intent and gave visitors a clear path to sign up. Commercial keywords were targeted alongside the product pages, and ranking keywords grew from 320 to 610. Educational content was added to reach buyers earlier in their research and support the product pages. Organic sign-ups were tracked as the main outcome and increased by 48%.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.