A six-month campaign published 35 articles across five clusters, grew organic clicks 86%, rankings 64%, and commercial-page visits 51%.
Supporting Articles Published
Organic Clicks
Visits to Primary Commercial Pages
The campaign published 35 supporting articles around five core topic clusters over six months. Organic clicks increased by 86%, ranking keywords grew by 64%, and organic visits to the primary commercial pages increased by 51%.
This anonymized SaaS campaign applied Content Cluster SEO for Organic search, with a reported timeframe of 6 months.
The SaaS company wanted content that ranks on its own and also sends visitors to the main commercial pages.
Content was planned around five core topics relevant to the product.
35 supporting articles were published across those clusters over six months.
The articles were linked to the primary commercial pages, and organic visits to those pages rose by 51%.
| Metric | Reported result |
|---|---|
| Supporting articles published | 35 across 5 topic clusters |
| Organic clicks | +86% |
| Ranking keywords | +64% |
| Visits to primary commercial pages | +51% |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other saas businesses considering Content Cluster SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about On-page and content SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 6 months. The campaign published 35 supporting articles around five core topic clusters over six months.
Supporting Articles Published: 35; Organic Clicks: +86%; Visits to Primary Commercial Pages: +51%. Organic clicks increased by 86%, ranking keywords grew by 64%, and organic visits to the primary commercial pages increased by 51%.
Content was planned around five core topics relevant to the product. 35 supporting articles were published across those clusters over six months. The articles were linked to the primary commercial pages, and organic visits to those pages rose by 51%.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
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+91% Organic Clicks | +76% Search Impressions
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+84% Organic Clicks | 18 First-Page Keywords
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+112% Organic Clicks | 240 to 510 Commercial Keywords
By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.