Within six months, a mobile app website grew organic clicks 82%, improved 26 feature keywords, and increased attributable organic installs 36%.
Organic Clicks
Feature and Use-Case Keywords
Attributable Organic App Installs
Within six months, organic clicks to the app website increased by 82%. Rankings improved for 26 feature and use-case keywords, while attributable organic app installs increased by 36%.
This anonymized Mobile Application campaign applied Mobile App SEO for Organic search, with a reported timeframe of 6 months.
The app's website needed to rank for the features and use cases people search for, and send those visitors on to install the app.
Website pages were aligned with feature and use-case searches, improving rankings for 26 keywords.
Organic clicks to the app website were tracked and grew by 82%.
Organic app installs that could be attributed to the website were tracked and rose by 36%.
| Metric | Reported result |
|---|---|
| Organic clicks to app website | +82% |
| Feature and use-case keywords improved | 26 |
| Attributable organic app installs | +36% |
| Timeframe | 6 months |
These are reported outcomes for this campaign, not guaranteed benchmarks or forecasts. Traffic, ranking, enquiry, and technical measures describe different aspects of performance and should not be compared as if they were equivalent. A future campaign should be assessed against its own baseline, measurement setup, market, and business goals.
For other mobile application businesses considering Mobile App SEO, this case shows which measures are worth tracking from day one: search visibility, clicks, and the business action that matters most, such as enquiries, sales, or sign-ups. The right priorities depend on the business's starting position, target audience, and objectives. Learn more about SEO services.
Client names and domains are omitted from this case study. Results and timeframes are reported as supplied for the campaign.
The reported timeframe was 6 months. Within six months, organic clicks to the app website increased by 82%.
Organic Clicks: +82%; Feature and Use-Case Keywords: 26; Attributable Organic App Installs: +36%. Rankings improved for 26 feature and use-case keywords, while attributable organic app installs increased by 36%.
Website pages were aligned with feature and use-case searches, improving rankings for 26 keywords. Organic clicks to the app website were tracked and grew by 82%. Organic app installs that could be attributed to the website were tracked and rose by 36%.
Not necessarily. These are reported outcomes for one campaign, not guarantees. Results depend on the website's starting point, competition, market, budget, and how quickly changes are implemented. A free SEO review sets a realistic baseline for your own site.
Client names and domains are withheld to protect client confidentiality. The industry, market, timeframe, and measured results are reported as recorded for the campaign.
Education · International SEO
+91% Organic Clicks | +76% Search Impressions
Software · SaaS SEO
+95% Organic Traffic | 320 to 610 Ranking Keywords
Real Estate · Real Estate SEO
+88% Organic Clicks | 190 to 405 Ranking Keywords
By Buddhika S Weerasekara, SEO consultant with 15+ years of experience since 2010 and founder of Applantics (Pvt) Ltd.
Let's talk about what a focused SEO strategy could deliver for your business. Every plan starts with a free review of your site, market and competitors.